In her piece on the changes Covid-19 has wrought on the marketing sector in the July 2020 Journal of Strategic Marketing, IMM …

Social is open for business. Quarantine culture is a powerful thing. And brands need to rethink existing consumer journeys and paths to …

The beauty industry is one of the few that continues to grow and keeps its share of the pie when it comes …

Artificial intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes …